Photo by Bobby Alarcon
Logo designed and created by Lily Lemme
Caroline Feitosa is a Brazilian-American social media consultant.
Starting at Starface in 2022, Caroline's expertise extends to developing both narrative and trending post concepts for Instagram, while sourcing user-generated content and talent for the Starface skincare brand. She diligently collects and reports analytics and has successfully engaged with audiences by posting over 10 comments daily from the Starface World TikTok account, which regularly receives over 100k likes.
Caroline also played a key role in launching new platforms such as Letterboxd and Threads, attracting significant media attention. As the owner of the Threads account, she posted original content that garnered over 20k followers in just one week, earning a feature in a Glossy article. Additionally, she managed the Letterboxd account, which was highlighted in Rachel Karten’s LINK in BIO newsletter. Her social copywriting skills have been utilized for @bigyellow and @starface on Instagram. Her efforts were recognized when the social team achieved Finalist category honors for the Beauty, Brand Identity Shorty Award.
Combining her skills as a Composer and Sound Designer, she created music and sound design for digital campaigns for the global skincare brand.
Caroline graduated from the San Francisco Conservatory of Music with her Bachelors Degree in Technology and Applied Composition with the Provost Academic Achievement Award in 2025, working the job while attending the school.